Minimal Lines, Maximum Impact



The TRÜF studio in Santa Monica, California, has crafted brands for clients ranging from Adidas to a film director. However, the TRÜF work that first grabbed Create's attention was a series of minimal line drawings of animals the studio posted on Behance.

We admired the series (and its tongue-in-cheek name, "FAÜNA") but were surprised to see that the studio's website doesn't list illustration as one of its services. If not to promote a money-making offering, why post FAÜNA on Behance? We had to know, and happily Adam Goldberg, TRÜF's creative director, satisfied our curiosity.

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